Get Fans, Keep Fans, Repeat

8 10 2011

This week I went to a great conference in London called Planet of the Apps. The most impressive speaker for me at it was the Founder of Angry Birds, Peter Vesterbacka. He emphasised the importance of marketing your brand and ensuring you stand out from all of your competitors. Prime example of this was the fact he wore a bright red hoodie with an Angry Bird on the front. No one would need to ask him what company he works for. Great talk and on the back of this I thought I’d outline some interesting facts on this hugely successful game from Mashable. Bearing in mind the company has recently received funding of USD 42 million dollars, might be worth reading on :)

1. Angry Birds has been downloaded 300 million times and so far there are three game series which the issuance of which is: Angry Birds, Birds Angry Angry Birds Seasons and the Rio.

2. Who would have thought that the players Angry Birds spend a total of 200 million minutes per day.

3. The most widely used tool to play, is the output of products based on Android, followed by Apple products.

4. Known to many gamers play the game ‘bird’ is via the iPhone (32%), iPod touch (33%), iPad (15%), Android (41%) and PC (25%).

5. Angry Birds play also reportedly makes a person feel very relaxed (23%) and make a better mood (58). In fact, not infrequently he makes the players become addicted (54%).

6. Another interesting fact is peeled from the Angry Birds is that there is no ‘cure’ for those who are addicted to play it.

7. As many as 12% of those who play 25 times Angry Birds prefer to remove it with the aim of preventing them play it again. Then the other 12% was minded to perform this action, but they ultimately chose not to do so and continue playing.

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